Delete your account and account-linked data.

Delete your account in the app: Profile → Delete account. Review what will be deleted and any subscription reminder, then confirm the request. We may ask you to sign in again to protect the account.

If you cannot sign in, email [email protected] from your account email if possible and tell us that you want to permanently delete your Shellel account. Do not send a password, payment-card number, identity document, or unnecessary health information in your first message. To prevent unauthorised deletion, we may ask you to complete a proportionate verification step.

Once verified and confirmed, the request covers the Shellel account and account-linked personal data held in our active systems, including:

• profile, sign-in association, and wellness preferences;
• meal logs, nutrition records, measurements, progress, and activity entries;
• Shellel Intelligence conversations and account-linked feedback;
• push-notification association, app preferences, and account-linked support history;
• subscription entitlement data held by Shellel. The app store keeps its own transaction records under its policies.

Information that has already been irreversibly de-identified or aggregated is not linked back to your account and may be retained.

We aim to complete verified deletion requests from active systems within 30 days. Routine backups may take up to 90 days to cycle out and are protected from normal use while retained.

We may retain limited records for longer when required for tax, accounting, fraud prevention, security, dispute resolution, or another legal obligation. We restrict retained information to the relevant purpose and period.

Deletion is permanent. You will lose access to account history and personalised information, and it may not be recoverable. If you return later, you may need to create a new account.

We will confirm when the request is completed or explain if we need more information or must retain a limited record.